guidance
Federal Trade Commission Artificial Intelligence Guidance
United StatesFederal Trade Commissionpublished
Summary
A body of consumer-protection guidance and enforcement messaging addressing deceptive, unfair, discriminatory, and unsupported AI practices.
Why It Matters
It demonstrates how existing consumer-protection law can apply to AI claims, automated decisions, data practices, and foreseeable harms.
Key Topics
deceptionunfairnesssubstantiationbiasconsumer harmAI marketing claims